There are thousands and thousands of natural health and beauty aids (HABA) on the market, so a SKU must be pretty special to stand out from the crowd. WholeFoods recently spoke with several players in the personal care market about what makes a best seller and how best to merchandise it. Here are some tricks of the trade that you can implement in your store today.

The natural skincare market has undergone a dramatic change since 2005. What was once a niche market offered predominately through Natural Retailers and Spas has emerged into the mainstream consciousness and conventional distribution channels. Industry reports state that the natural skincare market continues to grow exponentially, from $3.3 billion in 2005 to $5.9 billion by 2011, and is projected to reach $9.3 billion within the next year (1).

Years ago, sports nutrition was the domain of professional athletes. However, interest in this field is rapidly expanding, and the various sports products that were once targeted at a specific demographic have now hit the mainstream. This is reflected not only in public perception, but in financial fact, as the sports nutrition sector, currently the second-largest market segment in the supplement industry, was projected to have a compound annual growth rate of 24.1%, and was projected to reach $91.18 billion in 2013 (1).

Globally, the omega-3s market is big bucks. The Global Organization for EPA and DHA Omega-3s (GOED) recently estimated that revenue in 2013 from omega-3s was $1.79 billion worldwide and volume was 88,074 metric tons (1).

The momentum for the organic food movement is strong, and figures to remain that way—so much so that many consumers may begin to buy organic products almost by default, as it just seems to be the thing to do these days. With such a high profile, and more people being brought into the organic fold every day, the industry’s collective message about the benefits and unique qualities of organic food becomes more important than ever.

Tulsi Moringa Tea from Organic India combines three Tulsi herbs with lemongrass and Indian superfood moringa to create a strong blend of antioxidants and nutrients. Organic India says this caffeine-free tea can provide a natural energy boost, immune support, uplifted moods and antioxidants.
SRP: $5.99

Lundberg Family Farms released four new varieties of its organic rice: Sprouted Red, Sprouted Short Brown, Sprouted Tri-Color Blend, and Sprouted Brown Basmati. Sprouted rice has a fast cooking time and is easy to digest. In addition, it is also said to have high bioavailability for select minerals and B vitamins.

Pulmuone Foods USA, Inc. now offers the Fit Burger. This burger combines natural chicken and vegetable proteins, and comes in three flavors: Honey BBQ, Island Teriyaki and Tangy Chipotle. The Fit Burger contains no artificial ingredients, preservatives, antibiotics or added hormones.

Carrington Farms is offering a new Coconut Oil Cooking Spray. Carrington Farms considers this to be well-suited for medium and high-heat cooking, while retaining the traditional health benefits of coconut oil. The spray is free of saturated and trans-fatty acids and is made from non-GMO coconut.
SRP: $5.89