New from Mushroom Wisdom is the Super Chaga supplement, which provides the research-demonstrated antioxidant protection and immune support of Chaga in a concentrated extract. A proprietary hot-water extraction of wild-crafted Birch tree-grown Chaga sclerotium is used, plus Maitake D-Fraction for added immune support.

Continental Vitamin Company’s Triple B- 12/B-6/Folic is available in instant-dissolve tablets, which are ideal for those who have trouble swallowing. The formula offers a combined 9,000 mcg of important B-vitamins, which studies say support healthy memory function.

 

Barlean’s has added a new flavor to its line of Omega Swirl supplements: Blackberry. The sugar-free flax oil offers 2,620 mg of omega 3s per serving. Other supplements in this line include flax oil and combination flax/fish oil blends in various flavors.

Reserveage now has ViraLaurin Immune with Resveratrol, which supports immunity. One to two capsules a day provides cells with nutritional protection that helps diminish the risk of age-related issues and protect against illness. The resveratrol in this product comes from certified organic French red and Muscadine grapes and naturally wild-crafted Japanese Knotweed.

 

Solgar introduced L-Glutamine 1000 mg Tablets, which promote optimal absorption and assimilation. Tablets are vegetarian and kosher certified and are a fuel source for intestinal, immune and brain cells. Two tablets each day are said to support muscle, gastrointestinal and immune health.

Prenatal Oxylent is new from Vitalah, Inc. Prenatal Oxylent is a mineral/ multivitamin that supports preconception, pregnancy and lactation. Sweetened with stevia, this nutritious drink comes in Sparkling Cranberry Raspberry flavor.

Jarrow Formulas now offers value sizes of five of its best-sellers. Available are Alpha Lipoic Sustain 300 (120 tablets), Bone-Up (360 capsules), Jarro-Dophilus + FOS (300 capsules), Resveratrol 100 (120 vegetarian capsules) and Yum-Yum Dophilus (120 chewable tablets). SRP: $22.95–39.95

The average raw materials supplier has a lot of responsibility on its shoulders. Before they can say “mission accomplished,” they must be sure they are investing in the right ingredients, sourcing those ingredients from the right people, testing them for quality and purity with the most stringent and up-to-date methods available, and doing it all while remaining in strict compliance with current manufacturing standards and industry regulations. Then, they have to keep their prices low enough for finished product manufacturers to be interested.

In the natural food flavors and colors market, staying current and diversifying is the name of the game. Only the strongest, most palatable natural flavors and the brightest, most appealing colors survive, and jumping on the right bandwagon can be just as important as forging bold, new paths.