Many people are still being taught by those with vested interests that eating cholesterol will cause heart disease. Some people may be shocked to learn that there are more than a dozen better indicators of artery and heart disease risk than blood cholesterol levels. I have often referred to the “Cholesterol Myth” and “Cholesterolphobia” in this column. As Dr. Stephen Sinatra has pointed out in this column many times, “the broken record of cholesterol keeps playing in the Dark Age of medicine.” It’s time to point out the facts, and fortunately, a new book by Sheldon Zerden does just that—point out the facts. The Cholesterol Paradigm: The Greatest Health Scam of the Century by Sheldon Zerden is scheduled for publication in December 2009 by Benelos LLC. However, a lot of people don’t want to be confused by the facts when it is so obvious that food cholesterol results in arterial deposits of cholesterol—or at least they think so. We will examine the facts in the next two columns.

VermonVermontt Soapworks introduces the first certified organic shampoo base for the private label industry. Ingredients include organic olive, jojoba and coconut oils with organic vegetable gums, glycerin, organic aloe and rosemary extract. The two formulas available are for thicker hair and for finer hair.

ChrysanthisChrysantis, Inc.’s EZEyes zeaxanthin is now available in a 5% beadlet form. This all-natural, free 3R 3’R zeaxanthin beadlet made from marigolds is offered in ingredient forms for capsules, tablets and softgels and has a guaranteed shelflife of two years. The company spent more than two years developing the beadlet to ensure its stability when in contact with other ingredients.

BI Nutraceuticals has segmented the 200 GRAS offerings in its ingredient reference database into 12 condition-specific, functional categories. The new platforms include: energy, immunity, digestive, cognitive, heart health, anti-aging, eye health, bone health, weight management, sleep, calming and joint/inflammation.

feminine hygiene

Maintaining our health and protecting our planet promote longevity and environmental sustenance. However, in the current economic paradigm, saving money may take precedence over pursuing health-beneficial practices or green initiatives.

lip balmOrganic Essence launched five new lip balm flavors in eco-friendly tubes. Shea- and cocoa butter-infused flavors include Almond, Grapefruit, Mint, Natural and Vanilla. Each tube is made from bio-degradable materials. “USDA Certified organic is your assurance that questionable ingredients are not present to potentially harm your skin,” says the firm.

New from Avalon Organics is a personal care line that is infused with grapefruit extracts (to invigorate hair and skin) and geranium leaf extract (to “awaken the senses,” says the company).

Body WahDesert Essence Organics offers a fragrance-free series, including shampoo, conditioner, body wash and body lotion. Desert Essence products are enriched with natural botanical ingredients such as organic green tea, organic jojoba oil and organic sunflower oil. These products are 100% vegan, according to the company.
SRP: $8.99

Mom was right when she said, “Don’t forget to take your vitamins.” But, perhaps, she should have added minerals, too, as they affect many critical aspects of the body’s inner workings.