My first post last month, “Tonics 101,” defined tonic herbs, specifically how tonics help the body to better adapt to the challenges it faces, and how this approach differs from the symptom-oriented approach common in modern western medicine. Today, let’s examine adaptogens, one of the best-studied classes of tonic herbs.
An important part of my career in journalism and public relations has been guiding people to live more healthfully by telling them specifically what to eat and how to exercise, but it hasn’t been till recently that I realized how important furniture design is to your health. We spend a lot of time behind a desk and in a chair. Discovering wholesome and beneficial design that makes us feel better is paramount for optimal health.
In herbal medicine, the term “tonic” is often used—mistakenly—to mean an infusion, tea or tincture, or even more simply, an herbal remedy of any kind. In truth, a tonic herbal formula is one that is used to promote, restore or maintain an overall feeling of energy and vitality within the body. These formulas have been used for hundreds of years in many traditions of herbal medicine and healing, including traditional Chinese medicine, Ayurvedic and European traditions.
When you think about how to grow your business, you have a variety of age-old options from which to choose. Diversifying your product and service offerings can reinvigorate sales by capturing the imagination of existing and prospective customers. Your community outreach efforts and cross-promotional programs help increase mind share within your region, while creative product promotions and loyalty programs help notch up your bottom line in different ways.
Hair loss of any kind can be understandably devastating and often undermines an individual’s self-confidence and psychological well-being. According to the American Academy of Dermatology, 40 percent of women will experience hair loss by the time they reach the age of 40, and this number increases with each passing decade. This means that 2 out of 5 female consumers are either currently suffering from hair loss or can expect to experience it.
As the owner of a lifestyle PR firm and 30+ year veteran in the industry, I have done a fair share of TV interviews. It is never what you expect. That is what we tell our clients. And then we prepare for all the possibilities.