Search Engine Optimization, search engine marketing, Search Engine management and then we have all the acronyms. But truly what is Search Engine Optimization and how can it help us in marketing our web sites or in some way help our business?
In some pockets of the country, the word “recycle” has seemingly become a fallback, catch-all phrase, eclipsing the other two members of the eco-mantra trio: reduce and reuse. As I interacted with people dressed as the Bag Monster (www.bagmonster.com), a costume covered with 500 single-use plastic bags (what an average American is estimated to use in a single-year), I heard many saying “I use a recycle bag,” referring to their reusable bag.
Every industry has its challenges…and the dietary supplement industry is certainly no exception. But as the saying goes, every challenge also presents an opportunity. When it comes to the challenges within the supplement industry, one important concern lies with companies making overreaching claims and irresponsibly advertising products. This is an area where more education about what supplements do (and don’t do) can also be accomplished.