In herbal medicine, the term “tonic” is often used—mistakenly—to mean an infusion, tea or tincture, or even more simply, an herbal remedy of any kind. In truth, a tonic herbal formula is one that is used to promote, restore or maintain an overall feeling of energy and vitality within the body. These formulas have been used for hundreds of years in many traditions of herbal medicine and healing, including traditional Chinese medicine, Ayurvedic and European traditions.
When you think about how to grow your business, you have a variety of age-old options from which to choose. Diversifying your product and service offerings can reinvigorate sales by capturing the imagination of existing and prospective customers. Your community outreach efforts and cross-promotional programs help increase mind share within your region, while creative product promotions and loyalty programs help notch up your bottom line in different ways.
Hair loss of any kind can be understandably devastating and often undermines an individual’s self-confidence and psychological well-being. According to the American Academy of Dermatology, 40 percent of women will experience hair loss by the time they reach the age of 40, and this number increases with each passing decade. This means that 2 out of 5 female consumers are either currently suffering from hair loss or can expect to experience it.
As the owner of a lifestyle PR firm and 30+ year veteran in the industry, I have done a fair share of TV interviews. It is never what you expect. That is what we tell our clients. And then we prepare for all the possibilities.
If it’s hot, humid and June, it must be the time for the Fancy Food show in the Javits. Sure enough, in June 2013, I arrived at the entrance doing a good imitation of a human puddle. Thankfully, it took no time at all to see my first genuine trend of the day; the second generation of thirst quenchers. They quenched but also set the theme for the days; food and drink that soothe the spirit, the mind and the body.