Are "Wearables" a Trend or a Fad?

Written By:
Nancy Trent, president of Trent & Company, Inc., Marketing Communications
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As a trend spotter, I am often asked what makes a healthy habit a trend? First and foremost, it’s time. I have also recently been asked whether I think the now booming “wearables” market is here to stay. I’m not surprised the “wearable” category is exploding; I’m just surprised it took so long.  

I’ve been living healthy, long before it was trendy, back when it was weird. I’ve always been looking for health in some really unexpected places like the car … the movie theater … outer space, etc. One surprising place I did find health was in my Philip Stein watch, the original wearable technology that’s been helping me focus and deal with stress, everywhere I go, for decades.

This watch has a Natural Frequency Technology disc, programmed to act like an antenna, picking up frequencies that make me feel better. I swear by it! 

And while everyone else is trying to exceed their 10,000 step goal every day, my daily challenge is to get a good night's sleep and Philip Stein’s latest Sleep Bracelet is helping me do just that!

If you don’t want to wear a wellness watch, I suggest you try the new wellness bracelet. It’s just as discreet and effective.

So, yes, I definitely think the "wearables" market is here to stay. It opens up new ways for us to make health a more natural part of our everyday lives.

 

Nancy Trent is a writer and speaker, a lifelong health advocate, a globe-trotting trend watcher and the founder and president of Trent & Company, a New York-based marketing communications firm.  Trent & Company grew out of Nancy’s personal commitment to helping people live longer and healthier lives.  A former journalist for New York magazine, Nancy has written seven books on healthy lifestyles, serves on the editorial boards of several magazines and travels around the world speaking at conferences and trade shows on trends in the marketplace. She is a recognized expert in PR with more than 30 years of experience creating and managing highly successful campaigns. Nancy can be reached at (212) 966-0024 or through e-mail at nancy@trentandcompany.com.  You may also visit www.trentandcompany.com.

 

 

Posted on WholeFoods Magazine Online, 6/12/14

Comments

This is really nice. I love what I read.

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