Certifications Guide

According to the Natural Marketing Institute (NMI), over 400 registered green logos exist worldwide (1). Most consumers say they are more likely to buy...

Who Are America’s Biggest Snackers?

Learn about the changing consumer demand for snack foods.Snack foods can be a blessing or a curse. Done well, a nutrient-dense pick-me-up is an...

Greener Pastures

Organic and natural meat offer healthy, sustainable choices. In an industry full of vegans, vegetarians, environmentalists, farmers and those opposed to Big Business, the meat...

Natural Choice Awards 2013

For the past 10 years, WholeFoods Magazine has honored outstanding natural products industry companies with our Natural Choice Awards. Over the years, we’ve changed with...

Organic in Focus

The issues that define organic today, and will tomorrow. Within the ever evolving tale of organics, there are many sub-narratives. Some are topics that prove...

Child’s Play

A multifaceted approach to supporting kids’ health. We all know that fussy child who has refused to eat anything but chicken nuggets for weeks on...

A Farmers Market Renaissance

Sprouts Farmers Market attracts customers with a welcoming shopping experience, and is our Retailer of the Year for 2013.Sprouting up in neighborhoods across eight...

2013 WholeFoods Retailer Survey

Demand for natural products is as strong as ever, according to data collected in the 36th Annual WholeFoods Retailer Survey. Independent stores that participated...

Hot Market Trends

Observations on organic personal care, GMO products and gluten-free foods from market research firm SPINS.Today’s natural consumers are savvy about labels. As the implications...

2014 Natural Choice Awards

The ballots are in. The votes are tallied. And now without further ado, we are thrilled to share with you the winners of the...

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