­­Let’s say you traded your quiet ho-hum life for one filled with fame and glory. Sure, the dollars that come with prominence in our society are bountiful, but after a while, thorns would start to grow. Lost quality time with those who knew you from the beginning would weigh heavily, intense pressure to excel would build, and even the simple pleasure of “being yourself” would become a distant memory. And then, there’s the unsettling feeling of knowing that one day, you could fall out of favor with the public. Picking up the pieces after such rejection would be crushing.

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I have become so accustomed to seeing negative headlines about dietary supplements that they barely jump off the page at me anymore. But recently, I saw a story with such a brazenly false headline on a news/opinion Web site that I couldn’t help but click through: “Your Probiotic Is Probably B.S.”

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How much time do you think the average expecting couple spends choosing the perfect baby name? Circling options in baby books, bouncing ideas off friends, arguing about spelling…that has to take at least 24 hours spread over nine months, right? Naming a child is a process that can’t be taken lightly, and with good reason. Few of us would want a name that ends up on one of those “Worst Baby Names” lists alongside Apple (sorry, Gwyneth), North West (courtesy of Kim and Kanye) and Tu Morrow (thanks, Rob).

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A revolution is underway at cafeterias across the nation. Part of it is stemming from disgruntled kids who aren’t thrilled with their ho-hum plates of spaghetti. But, school administrators are also ready to launch their meatballs at lawmakers who tasked schools with making lunches healthier—a job that schools say is next to impossible to accomplish while still making meals appealing. In the end, could it be young natural products retailers who are saving the day for schoolchildren across the nation?

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Welcome to the 2014 WholeFoods Magazine Source Directory, the largest and most comprehensive print/online directory of information in the natural products industry.

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Transparency is big these days, especially in our industry. Millions of U.S. shoppers are drawn to natural and organic products in the first place because they want to know exactly what’s in their food, how companies are treating the environment and how growers are compensated.

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On October 7, 1994, in the late evening hours, the Senate passed the Dietary Supplement Health and Education Act (DSHEA) by unanimous consent.

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This issue of WholeFoods has been on my mind for months. It’s WholeFoods Magazine’s 30th anniversary of ownership under the Wainer Family, and I wanted to make the coverage special.

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The thing I hate most about visiting the doctor is being reduced to a number. In the race to get to the next patient, far too many physicians scan the “high” or “low” column of a lab report, not even caring to look at the numbers within the range or consider other factors that affect a patient’s health. Instead, they swiftly move to the prescription pad faster than you can say, “Take two, and call me in the morning.”

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How much potassium do you think you get daily? The full 4.7 g/day that the Institute of Medicine suggests? If the trend from a recent survey holds, probably 61% of you believe you consume this amount every day—and nearly all of you are dead wrong.

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