The universe enjoys a complicated intersection of different types of people. We’ve got the outdoorsy folks, the mall rats, the weekend warriors, the couch potatoes and everything in between. After all, it takes all kinds to make the world go round. Perhaps one group of people to which we as an industry should pay more attention is the “all-or-nothing crowd.”
If you’ve ever watched a kids’ dodge ball game, you’ve probably seen the following unfold before you: one unlucky guy or gal is left standing to face, say, five or six aggressive players from the other side. Hmm. Attacks from all sides? Fending for survival? Sound familiar?
Many shoppers are striving to lead healthier lives. A trip down a crowded grocery aisle will verify that more and more consumers are reading food labels in an effort to avoid foods that are high in sodium, unhealthy fats and refined carbohydrates. But what happens when the labels of not-so-great foods fight back?
Farming is a wonderful life lesson. With a little care and patience, something that starts out as small and seemingly insignificant as a seed can flourish into a beautiful plant with the capability of nourishing others. It’s also a great example of garbage in, garbage out. Try growing a great vegetable garden next summer with nutrient-deficient soil and waste water. Not easy, right?
Unless you’re Kreskin (or you don’t mind looking foolish), don’t go on record confidently predicting the outcome of a court case before the decision is handed down. Same thing goes for horseracing, Super Bowl match-ups or roulette. And based on recent events, Institute of Medicine decisions should be added to the list.
Recently, a mega-food manufacturer did something very uncharacteristic of big business. In the name of helping to save the environment, it rolled out compostable bags for a line of its snack chips. This product is marketed to your average, mainstream supermarket shopper.
Welcome to the 2010 edition of the WholeFoodsWho’s Who of Manufacturers and Suppliers, the only reference tool of its kind in the natural products industry. In these pages, you will find listings of hundreds of companies and thousands of individuals who work for these companies.
In many households, children’s health is practically on life support. The heart rate slows a little more with each passing day as fruit punch and French fries comprise kids’ daily allowance of fruits and vegetables. For some optimists, a bill that recently passed the Senate jolted this nutrition flat-liner to a healthy pace. To me, though, it’s just putting a small Band-Aid on a major problem.
Fill in the blank: Tens of thousands of kids can benefit from ____________. Did you say vitamins? Exercise? Nutritious meals, perhaps? Well, if you were on the panel of doctors who published a piece in Pediatrics last month, your answer would have been “drugs.” Surprised? Sadly, I’m not.