What products should you carry? The answer to this question 20 years ago was fairly simple, since natural products weren’t widely available; you just carried them all. But today, with retail competitors in eight separate distribution channels offering some or all of the same products you carry, the answer becomes more complex.
In our October column celebrating Professor Fred A. Kummerow, Ph.D.’s 100th birthday, we discussed his early nutritional scientific achievements that have resulted in the saving of many thousands of people from premature death. We also discussed the deceitful maneuvering of data that resulted in many people believing that dietary cholesterol and saturated fat were factors in heart disease.
Welcome to the 2014 edition of the WholeFoods Who’s Who of Manufacturers and Suppliers, the only reference tool of its kind in the natural products industry. In these pages, you will find listings of hundreds of companies and thousands of individuals who work for these companies.
Despite the popular mythology surrounding the “unregulated dietary supplement industry,” the reality is that both the U.S. Food and Drug Administration (FDA) and the Federal Trade Commission (FTC) have significant regulatory authority over the marketing of supplements. FDA’s primary jurisdiction covers product labels and labeling while FTC is focused on product advertising. There can be significant overlap between “labeling” and advertising, as the Federal Food Drug and Cosmetic Act considers labeling to be any material directly connected to the sale of any regulated product—including dietary supplements.