It’s hard to stay ambivalent about technology. Either you love it and can’t get enough of it, or you dislike the change it brings, and the way its newness encroaches on our lifestyles. Many are at least fearful of jumping fully on board, because technology, even with all of its potential, can be intimidating to learn and grow with. The prospect of turning central aspects of your natural products store over to these machines? It makes for a daunting decision to be sure, but ask those who have done it, and they’ll likely tell you it was fun, profitable and brought them closer to the needs of their store and its customers.
An investment into private label is partly a bid to expand the unique brand that a store is, in essence, already providing to its community. Exclusive product offerings give customers a chance to take home with them the quality, the values and the healthy lifestyle that the store embodies for them to begin with.
One in five shoppers seek out gourmet foods when grocery shopping (1). Though you may not see yourself as a gourmet store per se, it’s likely that shoppers see your products as upscale and expect you to offer high-end foods and beverages.
Lots of things are hard to do on an empty stomach, and thinking is foremost among them. For one thing, you can’t keep your mind off finding something to eat. Worse still is that without the proper dietary nutrients in sufficient quantities, the brain will have trouble doing much at all, period. For this reason, consumers are looking to power up their brains while they chow down.
The organic industry is perhaps one of the most dynamic markets in the food industry today, as it grew 8% in 2010 to $28.6 billion in sales even during a down economy (1). To keep shoppers in the know, it’s important for retailers to have hard facts about why spending extra for organic is worth it.
Be they energetic or docile, pocket-sized or king-bed-sized, pets of all shapes and sizes are warming the hearts of Americans. Millions of households consider their furry friends to be lifelong companions, and they’re treated as such. States Butch Smith, natural national sales manager for WellPet, Tewksbury, MA, “There’s no doubt that pet parents have developed a more intimate relationship with their pets than ever before…As people are adopting healthy, natural diets for their families, they also want to provide the same for their pets.”
Of the two words making up the term “functional food,” the operative one in a commercial sense is most definitely the latter. Consumers will not buy a product, even one with great health claims, that does not meet their basic criteria for a satisfactory food experience: convenience, familiarity and taste.
For years, WholeFoods Magazine has shined a light on natural products companies that market some of the country’s best top-selling products and has honored them with a Natural Choice Award. This year is no different. Once again, we are proud to honor some of the many excellent products that the natural products industry calls its own.