In the natural food flavors and colors market, staying current and diversifying is the name of the game. Only the strongest, most palatable natural flavors and the brightest, most appealing colors survive, and jumping on the right bandwagon can be just as important as forging bold, new paths.
Today’s natural consumers are savvy about labels. As the implications of understanding label claims and seeking out reputable certifications and stamps increases, shoppers are taking a closer look at their products before they buy.
Chances are, you've heard "times are tough" a lot this year. But, just how tough has it been on natural products businesses? Well, according to the 2010 WholeFoods Retailer Survey, many stores are pulling out of the recession in stride as they report strong, even thriving sales.
Itching. Hives. Abdominal pain. Wheezing. Shortness of breath. Dizziness. It’s not a group of symptoms you want to mess with, and they only get scarier as the list goes on. For the countless millions with food allergies, these reactions are waiting if the wrong food is ingested, touched or even smelled. So, it is imperative for these individuals and those who care for them to look elsewhere when it comes to their diet.
Fifty years ago, someone wanting to avoid gluten had one choice: eating just plain meats, fish and produce. Twenty years ago, you may have been able to find a not-so-great version of pasta. Today, there’s a whole world of great - tasting gluten-free choices.
According to Mambo Sprouts, one-third of natural and organic consumers are looking for allergen-free foods, and 25% of those are interested in gluten-free items because of an intolerance or allergy (1).
In an industry full of vegans, vegetarians, environmentalists, farmers and those opposed to Big Business, the meat and poultry industries often ignite some fiery debates. But, put down your broccoli spears. Natural and organic meat and poultry can offer sustainable sources of food and healthy choices for consumers.