Sambazon now offers three Antioxidant Elixirs. These açaí- and acerola-based drinks offer 600% of the daily value of vitamin C, are sweetened with several organic botanical extracts and have 70 calories per serving. Whereas most açaí beverages are thick and opaque, these drinks are lucid and thin (the consistency of water).

Kay’s Naturals now offers gluten-free Cookie Bites in two flavors: Cinnamon and Honey. These cookie bites are sweetened with cane juice and stevia and offer 10 grams of protein and only three grams of sugar per serving. According to the company, the snacks have a “great flavor without the aftertaste.”

John MastersJohn Masters Organics presents its new and improved Honey & Hibiscus Hair Reconstructor. Added to the formulation are silver linden bud extract, cupuaçu seed butter, Fagus sylvatica bud extract and kelp extract. According to the company, the product will restore strength, infuse youthful vitality and create gorgeous silkiness in damaged hair.

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A study released on January 6 from researchers at the Stanford Graduate School of Business examined consumer behavior before and after calorie counts were posted on menus, finding that calorie postings led to a six percent reduction in calories per transaction in New York City in 2008.

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Los Angeles, CA—The Institute for Responsible Technology (IRT), based here, has launched a Web site, www.nonGMOShoppingGuide.com, aimed at taking the guesswork out of avoiding genetically modified organisms (GMOs) in products.

Washington, D.C.—On January 25, President Barack Obama announced his intent to nominate Elisabeth Hagen, M.D., as the U.S. Department of Agriculture’s (USDA) Under Secretary for Food Safety, a post that has remained vacant for over a year.

Acquisitions, new launches, new partnerships, awards, new initiatives and more.

Eat Your Heart Out

Improvement is the name of the game lately. Americans need to improve heart health, and what better way than through the stomach? Companies are revamping their product formulations, taking products that are poor in nutrition and injecting them with a wealth of health.

Olive OilFungusAmongUs announces the release of an extra-virgin olive oil that is infused with white truffle. Each bottle includes white truffle (Tuber magnatim pico), olive oil, salt and flavoring. Says the firm, “This unique oil enhances any dish. Use anywhere you use olive oil to impart the delicious flavor of white truffle.”
SRP: $12.50.