Microbröö, makers of BRÖÖ Craft Beer Shampoo, Conditioner and Body Wash, incorporates local microbrewed beer into its products. The beer is said to contain B vitamins, proteins and minerals, and is added to sulfate-free cleansers and silicone-free conditioners. The washes come in two versions: Citrus Pale Ale and Oatmeal Porter.

1270 Hendersonville Rd., Ste. 6, Asheville, NC 28803, www.broo.com

Published in WholeFoods Magazine, April 2013