New from JASÖN is the Pure Natural Hair Care line, which features shampoos and conditioners that benefit a range of hair types. The new inverted bottle design helps with more efficient product evacuation. Formulas include Moisturizing Aloe Vera, Super Shine Apricot, Restorative Biotin, Long & Strong Jojoba, Smoothing Sea Kelp, Volumizing Lavender, Color Protect Henna and Revitalizing Vitamin E.

3515 Eastham Dr., Culver City, CA 90232, www.jason-natural.com

Published in WholeFoods Magazine, March 2012