Television personality and surgeon Mehmet Oz, M.D., made an example of one of his guests on a February 2012 episode of The Dr. Oz Show. That day, the audience was asked to guess the age of a particular woman in the crowd.

Stretch Mark Crème by derma e helps visibly diminish the look of stretch marks, improving texture, color and overall appearance. With vitamin E, argan oil and cocoa butter, this formula conditions skin to help increase elasticity and resiliency. The formula is said to be non-irritating, non-greasy and lightweight.

OregaCare Swirl and Swallow is a new mouthwash from North American Herb & Spice. This mouthwash is completely natural and infused with spice oils from sage and bay leaf, as well as wild mint essence for taste. Powerful plant phenolics clean the whole mouth including the teeth and gums.

New from Natracare are Natracare Cleansing Makeup Removal Wipes, which are certified organic by COSMOS. These organic wipes gently remove waterproof and regular makeup, as well as moisturize and soothe the skin, leaving it clean and soft without any harsh chemicals.

Reviva Labs replaced its professional-strength Elastin Glass Ampules with high-potency Elastin Serum in 1-oz. pump bottles. States the company, “Best results are seen on small face wrinkles (crow’s feet, corner of lips, withering of upper lips and under-eye bags). Good results also on throat when combined with DMAE Serum.”

Motherlove Herbal Company introduced Motherlove Tattoo Care, a balm that promotes faster healing. The product is handcrafted in Colorado with USDA-certified organic ingredients including calendula flowers, marshmallow root, extra virgin olive oil, beeswax and shea butter. The balm allows ink to fully penetrate the skin and lends moisturizing and healing properties to a fresh tattoo.

Protect lips from chilly winter winds with the new Nature’s Kiss line of flavored lip balms from The Bakewell Soap Co. Each of the seven different flavors, including Strawberry, Pomegranate, Green Apple and Honey, are made with shea and coconut butters to nourish and soften lips.

There are thousands and thousands of natural health and beauty aids (HABA) on the market, so a SKU must be pretty special to stand out from the crowd. WholeFoods recently spoke with several players in the personal care market about what makes a best seller and how best to merchandise it. Here are some tricks of the trade that you can implement in your store today.

The natural skincare market has undergone a dramatic change since 2005. What was once a niche market offered predominately through Natural Retailers and Spas has emerged into the mainstream consciousness and conventional distribution channels. Industry reports state that the natural skincare market continues to grow exponentially, from $3.3 billion in 2005 to $5.9 billion by 2011, and is projected to reach $9.3 billion within the next year (1).