Imagine owning and operating a company along with those closest to you.

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The natural skincare market has undergone a dramatic change since 2005. What was once a niche market offered predominately through Natural Retailers and Spas has emerged into the mainstream consciousness and conventional distribution channels. Industry reports state that the natural skincare market continues to grow exponentially, from $3.3 billion in 2005 to $5.9 billion by 2011, and is projected to reach $9.3 billion within the next year (1).

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There are thousands and thousands of natural health and beauty aids (HABA) on the market, so a SKU must be pretty special to stand out from the crowd. WholeFoods recently spoke with several players in the personal care market about what makes a best seller and how best to merchandise it. Here are some tricks of the trade that you can implement in your store today.

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Women have plenty of choices when it comes to feminine hygiene, but do they understand how much this decision can affect their health and the environment?

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Flip-flops? Check. Beach towel? Check. Hazardous chemicals masquerading as sun protection? Check! Your customers may think they’re protecting their skin by packing that drug store SPF 50 product, but  questionable ingredients should make them think twice. Ensure your customers enjoy the summer sun safely with these natural sun care products.

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What would you think of using a facial product that improves the skin? That’s great, right? How about one that also cuts some steps out of your beauty routine? Fantastic! Now, what about one that creates a winning trifecta with results, quick application and cost savings? Yep, those are the makings of a hot seller.

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The ballots are in. The votes are tallied. And now without further ado, we are thrilled to share with you the winners of the 2014 WholeFoods Natural Choice Awards.

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Pop quiz!     
Question 1: Which is the body’s largest organ? The skin, so you’d better take care of it. It’s one of the first places to show that something’s not quite right with the body, like needing more sleep, more water or less time in the sun. So, take a few minutes and learn some tips from companies specializing in natural skincare and haircare.

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Everyone wants healthy, beautiful hair, but traditional hair care products contain strange chemicals (what is “methylisothiazolinone”?) that don’t take care of hair at all! Your customers are looking instead for natural ingredients to cleanse their scalps and nourish their hair. Let’s discuss some oils and herbs that can replace harsh chemicals in shampoos and conditioners to nurture your clients’ hair and even help it thrive!

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Pick up a tube of toothpaste and read the label. If you find ingredients you can’t pronounce, take caution. While brushing is a healthy habit that contributes to one’s overall wellbeing, some ingredients found in traditional products may do more harm than good.

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