For some, growing old gracefully means proudly sporting strands of gray and championing laugh lines as signs of a life well lived. Others, however, take a “turn back the clock” approach. For this group, products that support healthy skin and hair are must-haves in their lives. While they won’t stop the hands of time, natural age-support products can help keep an age-conscious customer looking and feeling great.

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Whether your customers come in with Shirley Temple curls, a slicked-back pompadour or a multicolored mohawk, how their hair looks and feels says a lot about who they are. When it comes to hair loss, thinning and damage, both men and women depend on all-natural ingredients to put the personality and life back into their hair.

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With winter upon us, cold air leaves skin feeling rough and dry. To combat Old Man Winter, we’ve seen a resurgence of sea-derived skincare ingredients that are beneficial for all skin types by reducing signs of aging, rejuvenating dehydrated skin and supporting healthy skin.

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According to the Natural Marketing Institute (NMI), over 400 registered green logos exist worldwide (1). Most consumers say they are more likely to buy products with green seals, says NMI (1), and there are good reasons why. Certifications help a product standout in saturated markets.

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Your customers are vigilant about keeping their homes free of chemicals, so why forget their faces? Help them redefine their washing routines and find the natural facial cleanser that’s right for them.

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There’s nothing more soothing after a stressful day than drawing a warm bath, lighting a few candles and cracking open a bottle of…essential oil!

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Hair thinning and loss for both men and women happen for different reasons depending on the individual; some feel their fate is out of their hands as they see generations of family members before them develop shiny heads and spots while others take out the stress of the day on their scalps. Regardless, damage to hair structure is a common underlying cause.

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Are some of your best-selling skincare products wrinkle fighters, dark spot lighteners and moisture infusers? From those first fine lines to deep-set creases, many men and women want to turn back the hands of time—and they’re coming to you for help.

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We all know that fussy child who has refused to eat anything but chicken nuggets for weeks on end. “It’s a phase,” her parents say. “She’ll grow out of it soon.” They’re right to a certain extent. All children go through some amount of “stranger danger” with foods, not wanting to eat anything but a few familiar items. Too many kids—from the very young to teenagers—never learn to eat a balanced diet, however.

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Skin cancer is a scary possible consequence of spending too much time in the sun, with the scariest and most severe form being melanoma. Melanoma is caused by changes in melanocyte cells that are responsible for producing melanin (skin and hair color), and may appear as a mole, although a previously benign mole can develop into melanoma (1). Melanomas are said to be developed through too much sun exposure, sometimes even developing later in life due to too many bad sunburns as a child.

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