Straight Arrow has developed a line of shampoos and conditioners called Conceived by Nature, promoting moisture and shine. The coconut and corn surfactant base in the shampoos also contain aloe vera, grape and olive extract, as well as vitamins B5 and E. The conditioners also contain many natural ingredients such as sweet almond, olive, coconut and shea butter. Different scents include citrus, lavender and rosemary.

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White Egret has added Hyaluronic Acid Day Serum to its personal care line of products. Says the company, “Hyaluronic acid is the main ingredient in the formula because it’s a moisture-promoting molecule that is abundant in youthful skin, but begins to diminish as we age.” Hyaluronic acid can help firm and moisturize the skin. SRP: $16.99 for a 2-ounce jar.

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Premier Health Concepts, LLC has announced a new lip balm line called DeVine Lip Shimmers that uses grape seed oil, resveratrol and red wine antioxidants. The company says it takes the health benefits of wine and puts it into the form of a lip balm featured in Rose/Merlot, Champagne/ Bordeaux and Vanilla Spritzer. MSRP: $4.99 per 2 pack

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Hand soaps, lotions and body wash from Saint Francis Organics come with a variety of different scents, including lavender, grapefruit, citrus lime, vanilla peppermint and unscented. The USDA certified organic line is free of any artificial dyes, fragrances and preservatives.

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Bioforce USA offers DadoSens dermacosmetics, that target skin conditions. ExtroDerm (for severely dry skin), PurDerm (for blemished mild-to-oily skin), ProBalance (for sensitive allergy-prone skin), RegenerationE (anti-aging skin care) and Special Care are all designed to address damaged skin with natural ingredients.

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Xlear Inc. has developed a new teeth whitening gel called Spry White. This new formula uses xylitol and Viocin to remove yellow stains from teeth and decrease sensitivity. The whitening includes four 1.5-ml PeroGel applicators, four 1.5-ml Viocin applicators, two moldable trays and one tray case.

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Now in a squeeze tube, derma e’s Tea Tree and E Face and Body Wash allows for quicker, cleaner application when cleansing the entire face and body. Combining tea tree oil and vitamin E, this formula provides natural antibacterial, antifungal and antiseptic properties while delivering moisture to help combat a range of problem skin conditions such as blemishes, rashes, irritation, flaking and itching without drying out skin.

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Natural Solution oral rinse is available from Dentisse. The product is said to offer a fresher and cleaner-feeling mouth, a lingering cool taste afterward, decreased inflammation and plaque-fighting while cleaning and whitening. Dentisse contains baking soda, aloe vera, essential oils and xylitol.
SRP: $14.99

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Larenim now offers 100% organic Argan Oil, which the company says is “dynamic, delicate” and “minimally processed from the seeds of Moroccan Argania Spinosa trees in order to maintain its exceptional antioxidant qualities.” Argan oil can be used on skin, hair (especially dry ends) and nails, and is rich in vitamin E and essential fatty acids.

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Colorevolution debuts its Chocolate Kit, mineral makeup infused with organic chocolate. The kit contains a Pro Eyeshadow Brush, Hot Chocolate Mineral Eyeshadow, Chocolate Truffle Mineral Eyeshadow, Milk Chocolate Mineral Foundation, Chocolate Mineral Foundation, Pro Foundation/Blush Brush, White Chocolate Mineral Eyeshadow and Chocolate Raspberry Mineral Blush.

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