New from derma e is Evenly Radiant Dark Circle Eye Crème. Formerly known as Eye Bright Dark Circle Crème, this product now has a new name and an enhanced, more effective formula containing skin-brightening madonna lily, bearberry and niacinamide. Enriched with antioxidants green tea and Pycnogenol, this crème helps reduce the look of aging, puffiness and dark circles for brighter, rested and radiant eyes.

Evofem, Inc. offers the Softcup menstrual cup as a new sanitary napkin/tampon alternative. The product is easy to insert, but the company says it fits better than a tampon and can be worn up to 12 hours without removal. The Softcup is made from a “non-irritating plastic containing medical elastomer and polyethylene.”

What’s Selling is our monthly review of what our retailers nationwide say is selling well in their stores. This month, we’ve compiled data from April to June to see what was popular in the second quarter of 2012.

The 2012 Natural Products Expo West tradeshow was the largest in its 30-year history. Some 60,000 industry members attended the event, which ran March 8–11 at the Anaheim Convention Center. Show organizers said attendance of retail buyers grew 13% this year, which made for a good show, say many exhibitors.

Target uneven skin tone and discoloration for a visibly brighter, youthful complexion with derma e’s new Evenly Radiant line. With an intensive skin brightening complex rich in madonna lily, bearberry, vitamin C and niacinamide, this line of six revitalizing citrus-scented formulas helps even tone and brighten skin for a radiant, younger-looking complexion.

Mill Creek Botanicals has a baby’s sensitive skin needs in mind with its new baby products, says the company. The line is all natural with no animal testing, artificial preservatives, gluten, fragrance, dyes or parabens. Products include Extra Clean Conditioning Shampoo, Extra Sensitive Lotion, Extra Mild Baby Wash and Calendula Cream.

Aura Cacia presents a new line of skin care oils, which includes Rejuvenating Argan, Moisturizing Baobab, Protecting Macadamia, Restoring Rosehip and Nourishing Tamanu. All oils are USDA certified organic and come in 1-oz. amber glass bottles with a pump dispenser.

New from Smith & Vandiver is the Aromatherapaes line of single-use spa treatments for home. According to the company, “Aromatherapaes combines the most beneficial essential oils with the safest, natural ingredients to create authentically aromatherapeutic bath, body and skin care products.” Products include Calming All Over Cleanse, Soothing Body Oil, Hydrating Skin Spritzer and more.

When it comes to feminine hygiene, some stores only carry what they feel are the basics: standard throwaway pads and tampons. Savvy shop-owners, however, know there’s much more to monthly protection. Allergies, discomfort and concern over their environmental impact can all affect what women face during their menstrual cycles. Help your female customers have a better time-of-the-month by giving them relief and peace of mind with a broader feminine hygiene section. From disposable eco-friendly basics to reusable innovations, your customers will love being given more natural options.