Most pet owners say they are willing to do anything to give their pets long, healthy, happy lives, just like they would for their human family members. So, why feed, reward or supplement them with anything but the best? Pets are part of the family and have their own set of dietary and hygienic needs that can be amply addressed through natural products. Animal-loving, natural lifestyle customers will surely embrace these products to support many more years with their furry friends.

It’s that time of the year again! Natural Products Expo West, hosted by New Hope Natural Media, is once again coming to the Anaheim Convention Center in Anaheim, CA from Thursday, March 7th to Sunday, March 10th. On Friday and Saturday, the show floor is open from 10:00 a.m. to 6:00 p.m., and on Sunday from 10:00 a.m. to 4:00 p.m. Co-located with several other events (Engredea; Nutracon; Fresh Ideas Organic Marketplace; and Beer, Wine, and Spirits Marketplace), Expo West provides invaluable knowledge for those looking to improve their stores and products.

Ateevia Botanica launched Prime Therapy, an all-natural topical pain reliever that reduces swelling and inflammation in joints and muscles in a short amount of time. The cream contains a blend of organic ingredients with anti-inflammatory properties such as pumpkin seed and sunflower seed extract, along with borage, poke root and safflower oil.

W.S. Badger Company launched sunscreens for kids with an SPF of 30. The easy-to-apply, non-greasy lotion and cream smell like Tangerine & Vanilla. Both formulas are non-nano, hypoallergenic, 100% certified natural, and contain certified organic ingredients (86% for the lotion and 95% for the cream). The cream is water resistant for 40 minutes.

DeVita Natural Skin Care’s all-natural mineral makeup line, ab-so-lute minerals, was designed to enhance natural beauty without harsh or toxic chemicals. Two new products join the PETA-certified vegan and paraben-free line: Prime Corrective (a lightweight non-greasy makeup primer that refracts light instead of absorbing it) and definedLINES (a fast-drying liquid eyeliner that comes in black, brown and blue).

Joining the five-product Very Clear line is derma e’s Very Clear Astringent. With an Anti-Blemish Complex that combines salicylic acid, tea tree, willow bark, rosewood, lavender and chamomile, this astringent helps clear and prevent blemishes, reduce the look of pores, remove impurities and restore skin’s pH balance, leaving it healthy, balanced and smooth.

SoapBox Soaps LLC’s organic bar soaps come in three scents and balance hardness, lather quality and moisturizing properties. Scents include lavender, oatmeal clove and lemongrass. For every bar of SoapBox soap purchased, the company donates a bar to a person in need.

For some, growing old gracefully means proudly sporting strands of gray and championing laugh lines as signs of a life well lived. Others, however, take a “turn back the clock” approach. For this group, products that support healthy skin and hair are must-haves in their lives. While they won’t stop the hands of time, natural age-support products can help keep an age-conscious customer looking and feeling great.

Whether your customers come in with Shirley Temple curls, a slicked-back pompadour or a multicolored mohawk, how their hair looks and feels says a lot about who they are. When it comes to hair loss, thinning and damage, both men and women depend on all-natural ingredients to put the personality and life back into their hair.