Santa Cruz, CA—Rainbow Light Nutritional Systems, maker of all-natural vitamins and supplements, has announced a major eco-friendly change to the way its products are sold. In a move that will be the first of its kind in the natural supplement industry, Rainbow Light will complete a conversion of its supplement product bottles to 100% reused plastic material in 2010.

According to Pike Research, sustainable packaging will comprise nearly a third of the packaging market by 2014, which equates to about a $170-billion industry (1). This growth is significant, considering that sustainable packaging had just a 21% market share in 2009.


In a notice published in the December 4 Federal Register, the Drug Enforcement Administration (DEA) ruled that boldione, desoxymethyltestosterone (DMT) and 19-nor-4,9(10)-androstadienedione will all be classified as anabolic steroids under the Controlled Substances Act.


Anaheim, CA—The Natural Products Expo West tradeshow and exhibition will return to Anaheim, CA from March 11 through 14. The conference organizers have booked author Bill McKibben to address the crowds on “Food, Economy and 350.”


St. Augustine, FL—In June, WholeFoods reported that Royal Wessanen nv, owner of Tree of Life, based here, wanted to sell this natural products distributor to focus on its European businesses. Now, several months later, Royal Wessanen nv announced it has found a buyer: Kehe Food Distributors of Romeoville, IL.

receiving award

Orlando, FL—The Southeast Natural Products Association gave its 2009 President’s Award to Bluebonnet Nutrition Corporation of Sugar Land, TX, for its “notable contributions above and beyond commercial success.”

Promotions, new hires, retirements and more.


Chicago, IL—At the end of last year, Ginkgo biloba became a top story as research printed in the Journal of the American Medical Association (JAMA), published here, indicated that the herb did not prevent cognitive decline in older adults. The group came to this conclusion after analyzing data from the Ginkgo Evaluation of Memory (GEM) study conducted between 2000 and 2008.


Austin, TX—On December 24, John Mackey, CEO of Whole Foods Market, announced he would step down as the chain’s chairman of the board, but continue on as CEO. John Elstrott will assume the role of chairman.