What makes you decide to shop in a store? If you need diapers for the baby, maybe you don’t need to get in the car and drive to a brick-and-mortar location. You know the brand, style and size you need, and you can save time and possibly money by simply going online and finding the best deal. Today, shoppers have begun to choose the channel they shop based on which products they need, and when they need it. Commodities, those everyday consumables like diapers or single-serve coffee brew cups, are increasingly coming from online sources, as consumers realize they don’t need to waste time and gas, fight traffic and brave bad weather, just to replace ho-hum everyday products.