Vitamin Angels’ Precious Cargo Campaign a Success

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WholeFoods Magazine Staff
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Vitamin Angels’ Precious Cargo campaign, launched in December, raised over $250k during the month of December, exceeding their goal of raising $200k by the end of the year. The campaign’s mission was to raise money to help deliver micronutrients to 30 million children lacking the resources to receive proper nutrition.

The charity got help from sponsors pledging to match donations up to $100k throughout December. Thanks to these sponsors and other donations, the non-profit was able to raise $255,161 to help millions of children all over the world. Vitamin Angels is a non-profit organization dedicated to distributing vitamins, especially vitamin A, and minerals to children and mothers in needm in countries where governments may not be able to provide.

Published by WholeFoods Magazine Online (online 1/10/13)