Grocery Briefs: July 2010

Written By:
WholeFoods Magazine Staff
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Natural and organic nut butter-maker, Justin’s, based in Boulder, CO, announced it will be nationally represented by sales and marketing brokerage firm Presence Marketing/Dynamic Presence.

New York, NY-based Fizzy Lizzy unveiled a complete re-branding of its sparkling juice line with a new logo and graphics for its packaging as well as its Web site.

Earthbound Farm of San Juan Bautista, CA won Silver in the Energy and Sustainability category of the 2010 Edison Best New Product Awards presented April 29, 2010 in New York, NY. The award recognized the company for its new 100% post-consumer recycled polyethylene terephthalate (PCR PET) plastic clamshell packaging.
Briannas
According to China Analyst, a financial information Web site focused on U.S.-listed Chinese stocks, Tofutti Brands, Inc., based in Cranford, NJ, is the eighth most efficient company in the food stocks sector with earnings per employee at $50,600 for the last 12 months. Its revenue per employee was $1,861,700 for the same period.

Melville, NY-based Hain Celestial Group, Inc. sold its Kosher Valley brand of certified kosher antibiotic-free chicken and turkey to Empire Kosher Poultry, Inc. Under the terms of the transaction, Hain Pure Protein Corp. received an equity interest in Empire as consideration for its Kosher Valley ownership.

Caesar’s Pasta Products
, of Blackwood, NJ, launched a social networking platform with its initial step being a Twitter account. The company intends to use its Twitter page to post information on new products, sales, new supermarket outreach and for other prizes and promotions. Follow Caesar’s Pasta on Twitter with the username “caesarspasta.”

Herndon, VA-based Humane Farm Animal Care announced the launch of a new Web site: www.certifiedhumane.org. The site includes an interactive database that allows consumers to search for retailers carrying products with the Certified Humane label, and a “take action” section to help consumers initiate change on behalf of farm animals.

 

Published in WholeFoods Magazine, July 2010