Supplier Briefs: May 2017

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Supplier Briefs

SupplySide East, a Northeast supplier event for finished product manufacturers and marketers in the health and nutrition industry, will return to Secaucus, NJ for a two day exhibit at the Meadowlands Exposition Center on April 10th and 11th, 2018. To help keep cost down, “two 10’x10’ and one 10’x20’ complete booth build-outs are being offered at a value price,” which will allow exhibitors to simply show up and enjoy the experience. SupplySide East was last held in Secausus, NJ in 2011 and was first held at the Meadowlands Expo Center in 2000. For additional information on SupplySide East or to reserve a booth, please contact Danica Cullins at danica.cullins@informa.com.

Applied Food Sciences (AFS), an international ingredient supplier based in Austin, TX, will be the exclusive owner of U.S. patented natural guayusa, a single source plant that contains antioxidants, caffeine, and amino acids. The company will also be launching its most recent brand AMATEA guayusa extract, a water-soluble ingredient for use in beverages and nutritional supplements. Guayusa is a caffeinated leaf, cousin to the yerba mate plant, that grows only in the upper Amazon region. It is a sweet ingredient that combines well with other flavors. AMATEA guayusa extract is clear in solution and organically grown. Brian Zapp, director of marketing, AFS, said in a press release, “Customers are calling our guayusa ‘focused energy’ because the caffeine helps stimulate the mind while polyphenol antioxidants balance that effect in the body. AMATEA, therefore, is usually experienced as a bright and clear energy. We see this offering meeting the growing demand of functional energy and cognitive health products that are geared toward modern working consumers seeking a calmer nervous system and less agitation to go with alert mental or physical energy.”

Organic food supplier Eevia and Barrington Nutritionals announced their partnership in introducing and distributing products in North America. Eevia is based in Finland and aims to gain North American circulation in partnering with Harrison, NY-based Barrington, a supplement and nutritional distributor. Eevia is notable in the world of nutrition with its organic status and unique global positioning in Finland where raw material collection is held. Eevia also focuses on sustainability and causing little disturbance to Finland’s natural environments. “We are truly excited that Barrington has joined us in our mission to provide the highest quality arctic ingredients to facilitate global wellbeing. Barrington has an excellent track record in the industry and shares our values of transparency, trust, and team play. We look forward to working with them to ensure their clients achieve great results through superior ingredients,” said Eevia CEO, Stein Ulve.

Published in WholeFoods Magazine May 2017

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