Susan G. Komen Extends Partnership with Eggland’s Best Eggs

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Eggland’s Best

Cedar Knolls, NJ — In perpetuation of ongoing efforts to assist with funds dedicated to research, prevention and ultimately a cure for breast cancer, Susan G. Komen and Eggland’s Best are continuing a partnership that began seven years ago. Eggland’s Best commitment to the Komen mission to lessen the impact of breast cancer includes a $100,000 donation independent of revenues generated by sales in 2017- 2018.

Eggland’s Best eggs, which typically boast a red EB stamp on individual eggs, are altered to the well-known National Breast Cancer Awareness Month shade of pink throughout October to assist in this endeavor. The cartons that the Eggland’s Best eggs are contained in sport the color pink as well.

“We are excited to extend our partnership with Susan G. Komen for an additional two years to help in the fight against a disease that affects hundreds of thousands people each year,” said Charlie Lanktree, president and CEO of Eggland’s Best. “We are committed to making an impact with the goal of saving lives, just like we are committed to providing consumers a better egg that provides better nutrition, better taste, and better freshness.”

Eggland’s Best are unlike other eggs as they are more nutritious than other eggs in that their all-vegetarian feed contains healthy grains, canola oil and supplements of alfalfa, rice bran, sea kelp and vitamin E. In addition, Eggland’s Best have three times more vitamin B12, five times more vitamin D, ten times more vitamin E, more than twice the Omega-3’s and 25% less saturated fat than ordinary eggs. The shells on their eggs have also been proven stronger than ordinary eggs, which helps to keep them fresh longer as well as minimize breakage.

Susan G. Komen — the world’s largest non-profit organization to fund breast cancer research, apart from the federal government — has already funded over $920 million in research and is looking forward to pursuing its mission with Eggland’s Best assistance.

“We are thrilled to continue our ongoing partnership with Eggland’s Best,” said Christina Alford, Komen SVP of Development.  “In 2016, more than 246,000 cases of invasive breast cancer will be diagnosed in women and 2,600 in men; partners like Eggland’s Best play a huge role in helping to fund lifesaving research and community programs which ultimately save lives.”

Posted on WholeFoods Magazine Online, 12/7/16