Washington, D.C.—A final regulatory guidance on how to correctly market a product as a beverage versus a dietary supplement has been released by the U.S. Food and Drug Administration (FDA). The distinction is an important one, since products that fall into the beverage category are regulated as food. It is also a safety issue when consumers cannot easily tell if a liquid supplement is intended to be taken in small doses, unlike a drink.

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weight loss supplements

Washington, D.C.—A new campaign to fight deceptive weight-loss advertisements in the media was announced at a press conference held by the Federal Trade Commission (FTC) on January 7. 

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To increase consumer awareness of natural algae astaxanthin’s health benefits and differentiate it from synthetic astaxanthin, three leading producers are founding the Natural Algae Astaxanthin Association (NAXA). Fuji Chemical Industry Co. Ltd. (which offers the astaxanthin ingredient AstaReal), Algatechnologies Ltd. (AstaPure) and Cyanotech Corporation (BioAstin) will welcome other algae-based astaxanthin producers to the new trade group in the near future.

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dan volland

Palm Springs, CA—Dan Volland, co-founder of Mrs. Gooch’s Natural Foods Markets, passed away on Dec. 17.

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supplements dangers

Washington, D.C.—An opinion piece published in Annals of Internal Medicine entitled, “Enough Is Enough: Stop Wasting Money on Vitamin and Mineral Supplements,” has caused a large upset in the natural products industry.

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Acquisitions, mergers, awards, charity work, certifications, company news and more.

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Promotions, new hires, retirements and more.

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Silver Spring, MD—The U.S. Food and Drug Administration (FDA) recently issued a warning letter to 23andMe, a genetic testing service, for marketing its product for the diagnosis of diseases without approval.

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walmart marketplace

Redmond, WA—Natural products retailer VitaminLife, with a 4,000-ft2 store and an online business based here, is now selling products—including brands traditionally only sold by natural products retailers—through Walmart.com. This appears to be the first supplements retailer to have made such a partnership with Walmart. While this news may be disconcerting to some independent retailers, just how such eCommerce marketplaces are intersecting with the natural products industry is complicated.

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Caen, France—A 2012 research paper linking genetically modified (GM) corn with tumor growth in rats has been retracted by the journal Food and Chemical Toxicology. The study has frequently been cited by those who question the safety of genetically modified organisms (GMOs) in the food supply.

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