FDA will hold a meeting on March 30 and 31 to discuss the truth behind the allegations that synthetic food dyes cause hyperactivity in children.

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 Dietary supplements were not responsible for any deaths in 2009.

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 A new screening test developed by scientists at NOW Foods, based here, can determine whether raw materials have been tampered with. 

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 Sports nutrition specialist MET-Rx announced a new video contest for shoppers and retailers with some interesting prizes.

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Acquisitions, mergers, awards, charity work, certifications, company news and more.

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Promotions, new hires, retirements and more.

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Parsippany, NJ—If accepted by shareholders, DSM will pay $1.087 billion in cash for Martek, maker of life’sDHA and life’sARA ingredients. DSM makes a fish-sourced ingredient, but does not have a vegetarian version (like Martek’s algae platform) that is appropriate for infant nutrition. The firm plans to grow the Martek brands through such products overseas. To date, DSM says it will not be selling off Martek’s Amerifit business.

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Anaheim, CA—Natural Products Expo West revisits the west coast next month, March 10-13, with a colorful schedule for attendees. The keynote speaker will be Bridget Brennan, the author of Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers. Other featured speakers include founder and creative insurgent of Fearless Cottage Alex Bogusky, and founder of the Pachamama Alliance and the Soul of Money Institute, Lynne Twist.

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SOHO NPA

Orlando, FL—The 2010 SOHO Expo, celebrating 39 years, was held during the first weekend of December.

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Rockville, MD—The Food and Drug Administration (FDA) is proposing to amend the regulation of health claims on food labels.  In 2000, Unilever submitted a petition to the FDA requesting permission to label products containing phytosterols as beneficial for cardiovascular health.  Now, in 2010, the FDA is finally making a proposal to amend to regulation of this particular food additive and allow manufacturers to make disease-related claims on product packaging. 

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