While used in Europe and Asia for centuries, the Himalayan superfood sea buckthorn has only taken hold in North America relatively recently (1). Despite this, it is already making quite a name for itself, drawing interest both from the scientific community and shoppers for many purported properties. While one of the most common uses for sea buckthorn is in topical skincare products, new knowledge is showing that the miracle berry has impressive applications as a dietary supplement (2).

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If we think of the body as a fortress, then we can liken the body’s endlessly complex immune system to the ramparts, the masonry, the moat and drawbridge (if we’re going medieval), and the soldiers within that fortress. Developments within the immune support category are bringing new techniques to the task of protecting the citadel. Research, meanwhile, provides a foundation for confidence in our continued security. Of course, it helps to remember that all your customers care about (and the customer is king) is that the castle is well defended.

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Naturopathy, meaning “to follow the path of nature,” is the essence and foundation of Michael’s Naturopathic Programs, San Antonio, TX, started 30 years ago. The company’s commitment to the natural products industry and to healthy longevity has shined through over the past three decades, and is unwavering to this day. After launching more than 100 products over the years, company founder and president Michael Schwartz insists not much has changed about the company and its mission, besides the fact that, as he says, “I have gotten older.”

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Due to a growing interest in food products and supplements with “clean labels,” it is important to provide consumers with diverse options that meet their wide range of lifestyle needs. Many savvy shoppers to question the integrity of nutritional and ingredient information on product labels.

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Who knew a bunch of plants could be such big business? According to a report by Amadee + Company, sales of plant-based omega-3s are set to grow twice as fast as their fish and marine counterparts over the next several years (1). This means that plant sources are staking an increasing claim within the multi-billion dollar omega-3 industry.

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What kinds of promotions and activities does your store have planned for the month of October? Carving your logo into a pumpkin? Gluten-free pies in your café?

In honor of Breast Cancer Awareness month, perhaps you should add a women’s health focus to your planning. Women are the key shoppers in most households, and their varied health needs are ones you can help with.

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As we round out our editorial series on Natural Success Stories, it’s time to highlight the accomplishments of several female industry pioneers. These amazing women cleared the way in previously unchartered territory. As company founders and top-level executives, they are truly inspiring. There are hundreds of women who we would have loved to feature in these pages. While space does not allow us to share all the amazing stories of the incredible and talented women in our industry, we are proud to offer the stories of the following leading ladies.

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Chronic stress usually ends up causing chronic insomnia. Lack of sleep then causes more stress. And there you have it—a vicious cycle with devastating effects. And, it’s not just psychological consequences. I am talking about negative health effects to your heart, brain, skin and even your chances of living a long life.

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Imagine owning and operating a company along with those closest to you.

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Globally, the omega-3s market is big bucks. The Global Organization for EPA and DHA Omega-3s (GOED) recently estimated that revenue in 2013 from omega-3s was $1.79 billion worldwide and volume was 88,074 metric tons (1).

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