During pregnancy, a woman’s body goes through countless changes. Accommodating for the growth and survival of another person can take a toll on a woman’s body, which is why it is important for pregnant women to take pre- and postnatal vitamins.

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Dietary supplements have long been considered an important component of a well-balanced health routine. People turn to these products for general reasons, such as filling nutrition gaps and maintaining overall health and wellness—and to support specific systems within the body such as heart, bone and digestive health. Many consumers are devoted to their supplements and believe they are integral to their wellness pursuit.

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What is the second largest organ in the human body? If you answered the liver, then you are correct. No one can refute what a critical role the liver plays in helping the body function as it should. But, this vital organ cannot take care of itself alone; that’s why it is so important to tell shoppers that they must do their part in promoting liver health by eating the right foods and partaking in a liver detox regimen periodically.

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Today’s natural consumers are savvy about labels. As the implications of understanding label claims and seeking out reputable certifications and stamps increases, shoppers are taking a closer look at their products before they buy.

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Chances are, you've heard "times are tough" a lot this year. But, just how tough has it been on natural products businesses? Well, according to the 2010 WholeFoods Retailer Survey, many stores are pulling out of the recession in stride as they report strong, even thriving sales.

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There is no denying that everyone wants to look their best; how our skin, hair and nails look on the outside is a direct indication of what’s going on inside of our bodies. Fortunately, we can do our part to contribute to beauty by eating healthy and taking supplements that may promote beautiful skin, flowing hair and strong healthy nails.

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Invisible dangers lurk around every corner: on every doorknob, in each innocent handshake. Bacteria and pathogens are an inescapable fact of life. Sometimes, though, the enemy comes from within. Sometimes, to avoid the pitfalls of illness and disease, we must simply seek a better balance. The health of our immune systems is in large part predicated on the presence of key nutrients and helpful bacteria in ideal proportions within our digestive tracts as well as our blood streams.

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Over the past year, omegas made headlines for a lot of good reasons, but there was some bad press, too. First, a California lawsuit called into question whether fish oil contained levels of polychlorinated biphenyls (PCBs) in excess of a “safe harbor” limit set by Proposition 65 legislation. Industry associations and companies involved in the case issued statements confirming that fish oil products are safe and within the federal PCB limits.

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As part of a natural ecosystem, many organisms develop symbiotic relationships with other living things. In humans, for example, the gastrointestinal tract provides an optimal environment for bacterial growth. These bacteria assist with the host’s food digestion, protect from mechanical and chemical injury, and maintain a healthy immune system. 

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Okay, not everyone can authentically be a “super genius.” But, when taking proper care to nourish one’s brain, one can certainly enjoy the long-term benefits of clear and deft cognition, highly functioning memory and relatively stable mood within normal parameters. The continually growing number of Americans interested in preventative care and systemic support with natural products bodes well for the category of brain health.

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