As the weather heats up, many of your customers will be ramping up their physical activity levels. Accordingly, WholeFoods has decided to provide you with five months of education on Sports Nutrition. The subjects we’ll cover within this fast-growing natural products segment include Foods and Drinks for Athletes, Energy and Endurance, Muscle Support, Respiratory Support and this month’s topic, Weight Management.

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What’s going on in that head of yours? A lot! Neurons are firing, blood is pulsing, hormones are being secreted and other players in the symphony of brain activity are working in harmony. But this accord can be disrupted, sometimes by aging, diet, genetic makeup or other factors. In the end, one’s memory and mood could suffer. Luckily, a smart nutritional regimen can support brain health today and many years down the road.

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As an independent natural products retailer looking to improve your store, how do you tackle the world’s largest natural products industry trade show, Natural Products Expo West?

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You hear it almost every day, be it government health agencies or private organizations, the unanimous directive is for Americans to eat more fruits and vegetables. Despite constant media publicity, the majority of Americans do not ingest enough fruits and vegetables each day. Yet, scientists are increasingly telling Americans they must consume more to avoid a myriad of age-related problems. However, one plant is not considered enough by the experts: cocoa.

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Free radicals from the environment, our diets and normal bodily functions are constantly causing mischief in our systems. These unstable molecules develop from weak cellular bonds and are different from healthy cells because they’re missing an electron, which love to live in pairs. Not to be outdone, free radicals scurry around our bodies, looking to scavenge an electron from an innocent and unsuspecting healthy cell (How rude!).

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For the past 10 years, WholeFoods Magazine has honored outstanding natural products industry companies with our Natural Choice Awards.

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It’s that time of the year again! Natural Products Expo West, hosted by New Hope Natural Media, is once again coming to the Anaheim Convention Center in Anaheim, CA from Thursday, March 7th to Sunday, March 10th. On Friday and Saturday, the show floor is open from 10:00 a.m. to 6:00 p.m., and on Sunday from 10:00 a.m. to 4:00 p.m. Co-located with several other events (Engredea; Nutracon; Fresh Ideas Organic Marketplace; and Beer, Wine, and Spirits Marketplace), Expo West provides invaluable knowledge for those looking to improve their stores and products.

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As the cold weather fades away, we can look forward to longer, warmer days, blooming landscapes and lots of sneezing. Spring is right around the corner, which means seasonal allergies are not too far behind. When customers start coming in with allergy symptoms, such as watery eyes and runny noses, guide them to the supplement aisle for some relief.

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Most pet owners say they are willing to do anything to give their pets long, healthy, happy lives, just like they would for their human family members. So, why feed, reward or supplement them with anything but the best? Pets are part of the family and have their own set of dietary and hygienic needs that can be amply addressed through natural products. Animal-loving, natural lifestyle customers will surely embrace these products to support many more years with their furry friends.

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The pressure is on. You are charged with making an important decision about an issue that affects millions of people. Worse, you’re really not well versed on all its complex potential ramifications. Wouldn’t it be great to have a helping hand, someone knowledgeable to tell you what you need to know in 15 minutes and leave you with a clear one-pager to remind you about everything you discussed?

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