Resting on one’s laurels is rarely advisable, and in the case of heart health supplement makers, it’s not even feasible. That’s because there is always new science to uncover behind the supplements they sell, from the tried and true to the pioneering. Then again, maybe they should all just relax, since the most important cardiovascular-support nutrients basically sell themselves. They are just that important to consumer health. But that’s just the point, isn’t it? Manufacturers can’t be passive, because there is nothing more vital to customers than their cardiovascular wellbeing—to improve a product is, potentially, to improve the quality of many lives, and perhaps even extend them.
Green coffee bean extract (GCBE) has been all over the news as the latest trending solution for losing excess weight, with media outlets touting its amazing weight-loss abilities without the need for diet or exercise. These claims have created a lot of hope and even more skepticism. With all the hype surrounding GCBE, your customers rightfully want to know: Is it too good to be true?
According to the Natural Marketing Institute (NMI), over 400 registered green logos exist worldwide (1). Most consumers say they are more likely to buy products with green seals, says NMI (1), and there are good reasons why. Certifications help a product standout in saturated markets.
These days, dry eye syndrome (DES) is the most common complaint made to eye doctors. It affects 25 to 30 million people, especially women over the age of 40. If you have ever experienced dry eyes, especially while trying to wear contact lenses, you know how important it is to have natural solutions available.
The financial figures are getting more and more impressive. Private label food and beverage sales surpassed $98 billion in the United States in 2011, according to Packaged Facts (1). That accounts for 17.6% of total food and beverage sales.
While some retail sectors are making the best of stagnant or declining sales, the natural/organic industry is a standout. Natural and organic products retailers hold a unique place in the lives of consumers. Even if shoppers have less financial security than they did in years past, there’s no lack of enthusiasm and loyalty when it comes to the natural and organic products they depend on to lead healthy lives.
Regarding what falls into the immune health products space, we can check off a number of boxes: vitamins, minerals, herbs, digestive health products, homeopathies as well as others. Adding another wrinkle to this massive market is the fact that whole body immunity is quite a complex subject.
Despite shoppers’ openness with many health topics, some are still very taboo. The list of “hush-hush” issues frequently includes urinary problems, which often are only discussed in whispers with close confidants.
A woman may wear many hats: caregiver, meal provider, breadwinner, fitness extraordinaire, dog walker, advice giver…and often many of these simultaneously! Since a woman’s job is never done, she must put her own health first so that she can be there for all who depend on her. Here, we cover how natural products fit into all aspects of a woman’s life, be it for menstrual, fertility, menopause or breast support.