Powbab is introducing a chewable supplement to support immunity strength. Baobab Superfruit Chews are made of pomegranate, acai berry and, of course, baobab. Powbab says the chews are fruity and tangy, and have superfood power. With just one chew daily, it delivers vitamin C and E, and is a good source of vitamin A.

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Formulated from the turmeric plant root, CurcuminRich Curcumin from Natural Factors supports the body’s natural inflammatory response system. Its main ingredient, Theracurmin, has been found in studies to have high oral absorption rates (bioavailability) and blood level measurements. Other benefits include antioxidant potency and detoxification of the liver.

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A relaxing blend of herbs, enzymes, calcium, L-Theanine and body-balanced sea minerals, Natural- Rest Plus+ from Trace Minerals Research supports a restful night’s sleep. These ingredients help the body to relax and create balance within the nervous system. The herbal blend includes valerian, passion-flower, black cohosh, chamomile, skullcap, wood betony, hops and capsicum.

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Green Coffee Bean Extract from Healthy Origins provides nutrients eliminated in the coffee-roasting process, available in 200-mg and 400-mg capsules. Says the firm, this new soy-free, non-GMO supplement contains a maximum 3% caffeine, 50% chlorogenic acid, 65% polyphenols and an ORAC value of 6,500 (umole TE/g) and is said to maintain a healthy weight when used with an exercise program.

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ViraPro is now available from EuroPharma under the Terry Naturally brand. The formula combines Austrian- grown elderberry extract, high-potency vitamin A and several vitamins and minerals (C and D, calcium, magnesium, zinc and citrus bioflavonoids) for “targeted support of a vigorous immune response and optimal immune defense.”

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Celestial Seasonings, a brand of The Hain Celestial Group, Inc., has added Sleepyt ime Snooz Natural+ Sleep Aid herbal supplement shots to its natural shots portfolio. These nighttime shots support healthy sleeping without grogginess and are intended to help consumers suffering from occasional sleeplessness. Three flavors are available: Berry, Peach and Lemon Ginger.

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New from Jarrow Formulas is QHPomegranate, which combines two cardioprotective ingredients in one softgel. The supplement of fers QH (Kaneka ubiquinol) and pomegranate extract, which has a wide range of polyphenolic compounds including ellagic acid, anthocyanins and ellagitannins.

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Beauty Bursts from NeoCell Corporation are gourmet chews that deliver 2,000 mg of the firm’s Super Collagen, 20 mg of hyaluronic acid and 20 mg of vitamin C. Beauty Bursts come in Fresh Mint Chocolate and Super Fruit Punch flavors and contain no lactose, gluten or artificial ingredients.

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Advanced Nutrition by Zahler offers a line of nutritional supplements that includes: MasterMind (comprehensive mood/energy formula), UTI Revolution (urinary support), BioDophilus (high-potency probiotics), PAS Formula (stress support), Abreve (cold and flu defense) and Omega 3 Platinum (fish oil).

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Jarrow Formulas launched a supplement for brain and memory health. MagMind uses a form of magnesium (magnesium L-threonate of Magtein) that supports increased magnesium levels in the brain. Increasing brain magnesium levels supports learning, working memory and short and long-term memory in the young and aged.

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