It is with great sorrow that WholeFoods learned of the passing of Rae Howard, an irreplaceable figure in the Natural Products Industry, co-founder of Good Earth Natural Foods, and beloved wife, mother and grandmother. She passed away on February 8.
Washington, D.C.—Supplement manufacturers know their advertising efforts and product labeling are closing monitored by regulators, but they should be just as stringent with how they handle their social media outreach. Such was the message in the Natural Products Association (NPA)’s first installment of its 2014 Wednesday Webinar Series on January 22, entitled, “Social Media for Dietary Supplements: The Good, the Bad, the Ugly.”
To increase consumer awareness of natural algae astaxanthin’s health benefits and differentiate it from synthetic astaxanthin, three leading producers are founding the Natural Algae Astaxanthin Association (NAXA). Fuji Chemical Industry Co. Ltd. (which offers the astaxanthin ingredient AstaReal), Algatechnologies Ltd. (AstaPure) and Cyanotech Corporation (BioAstin) will welcome other algae-based astaxanthin producers to the new trade group in the near future.
Washington, D.C.—An opinion piece published in Annals of Internal Medicine entitled, “Enough Is Enough: Stop Wasting Money on Vitamin and Mineral Supplements,” has caused a large upset in the natural products industry.