To increase consumer awareness of natural algae astaxanthin’s health benefits and differentiate it from synthetic astaxanthin, three leading producers are founding the Natural Algae Astaxanthin Association (NAXA). Fuji Chemical Industry Co. Ltd. (which offers the astaxanthin ingredient AstaReal), Algatechnologies Ltd. (AstaPure) and Cyanotech Corporation (BioAstin) will welcome other algae-based astaxanthin producers to the new trade group in the near future.
Washington, D.C.—An opinion piece published in Annals of Internal Medicine entitled, “Enough Is Enough: Stop Wasting Money on Vitamin and Mineral Supplements,” has caused a large upset in the natural products industry.
Redmond, WA—Natural products retailer VitaminLife, with a 4,000-ft2 store and an online business based here, is now selling products—including brands traditionally only sold by natural products retailers—through Walmart.com. This appears to be the first supplements retailer to have made such a partnership with Walmart. While this news may be disconcerting to some independent retailers, just how such eCommerce marketplaces are intersecting with the natural products industry is complicated.