Redmond, WA—Natural products retailer VitaminLife, with a 4,000-ft2 store and an online business based here, is now selling products—including brands traditionally only sold by natural products retailers—through Walmart.com. This appears to be the first supplements retailer to have made such a partnership with Walmart. While this news may be disconcerting to some independent retailers, just how such eCommerce marketplaces are intersecting with the natural products industry is complicated.
Washington, D.C.—Certain supplement ingredients may have entered the U.S. market without accompanying new dietary ingredient (NDI) notification as is required by the U.S. Food and Drug Administration (FDA).
Watsonville, CA—Nordic Naturals of has partnered up with Nutrasource Diagnostics (NDI) to create a testing methodology for analyzing the p-Anisidine levels in flavored omega-3 dietary supplements. p-Anisidine levels are used to measure oxidation.
Washington, D.C.—The 2013 Consumer Survey on Dietary Supplements conducted by the Council for Responsible Nutrition (CRN) reports that two-thirds of U.S. adults take dietary supplements. In addition, 85% of adults are confident in the safety, quality of effectiveness of supplements.