The Boss. Command Central. The Human Computer. We have many analogies for the brain and each emphasizes an important point: this vital organ controls everything about us from our preferences to our movement to our morals.

During a recent presentation on the wave of diabetic trouble sweeping through our population, Martie Whittekin, CCN, consultant to Lily of the Desert, Denton, TX, cited a fearful statistic. By the end of the current decade, up to 50% of the United States population will be contending with diabetes of some form and severity.

It is safe to say that a large majority of the population has heard of vitamin K, just as they have heard of every other vitamin that health experts advise people to take. However, the facts about vitamin K2 are not as widely known. For instance, are you aware that vitamin K1 and vitamin K2 serve two completely different purposes in the body? Most people don’t realize this distinction because vitamin K2 was only discovered in 1929, relatively late compared to the discovery of other well-known vitamins (1).

Jarrow Formulas is unveiling two new flavors of its Brown Rice Protein Concentrate: chocolate and mixed berry. Jarrow’s rice protein is made from whole-grain organic brown rice, and is gluten-free, hypoallergenic and vegan/vegetarian. There are no added sugars or artificial flavors or sweeteners. The rice protein is an alternative to animal product or soy protein, and is easy to digest.
SRP: $16.50 (17.9-oz container).

Health Plus, Inc. expanded its line of colon health products. The All-Natural Colon Cleanse is made with natural sweeteners (powdered orange juice and stevia) and is orange flavored. Colon health is important because it supports blood sugar regulation and contributes to overall health. This new product joins Health Plus, Inc.’s Original and Super Colon Cleanse products.
SRP: $13.99.

Mushroom Wisdom is marking its 20th anniversary with the launch of a new product line. The Health Mate line has eight targeted formulas, which include Breast-Mate, Prost-Mate, Heart-Mate, Joint-Mate, Calorie-Mate, Vision-Mate, Skin-Mate, and Brain-Mate. Each one uses a mushroom ingredient to support health and to help prevent against certain diseases.

Açaí Fruition with Resveratrol is new to the Reserveage Organics family of products. The product combines açai resveratrol, cherries and berries, which are believed to deliver a defense against toxins, free radicals and environmental stress; all of which are said to contribute to premature aging. Says the firm, “This supplement is for those seeking a natural way to rid their body of toxins while receiving the anti-aging benefits of Resveratrol.”

 

Solgar introduces Natural Omega-3 Vegetarian DHA Softgels. DHA is an important Omega-3 fatty acid and this premium quality vegetarian formulation utilizes a trademarked, DHA-rich algal oil that is manufactured to comply with the quality specifications. This supplement is free of gluten, wheat, dairy, yeast, sugar, sodium, artificial flavor and preservatives.

For years, WholeFoods Magazine has shined a light on natural products companies that market some of the country’s best top-selling products and has honored them with a Natural Choice Award. This year is no different. Once again, we are proud to honor some of the many excellent products that the natural products industry calls its own.