HerbaKrafthas launched >98% pure Monoammonium Glycyrrhizinate (MAG), a natural zero-calorie sweetener for use in food, supplement and oral care applications. This pure derivative of glycyrrhetinic acid extracted from the roots of Glyccyrrhiza glabra (licorice) is standardized for 98–102% of glycyrrhetinic acid.

121 Ethel Rd. West, Unit 6, Piscataway, NJ 08854, www.herbakraft.com

Published in WholeFoods Magazine, January 2016