Invaluable tips for trade advertising.

Elevation Brands CEO says the new gluten-free labeling standards have reached a higher, and necessary, level.

I love you, Jimmy Kimmel, but you’re wrong on this one. Gluten sensitivity and intolerance is real, even for those not diagnosed with celiac disease.

Berkeley, CA—Leading natural and organic food company Annie’s Inc., which markets packaged food products like macaroni and cheese under the brand name Annie’s Homegrown, announced it will be bought out by General Mills, Inc. for $46 per share in cash. The total value of the acquisition is around $820 million. Annie’s, known for its smiling bunny logo, became a publically traded company in 2012.

We all know that information is power. Studies show that women are more likely than men to be surprised by sexual challenges as a result of aging. For many women, concerns associated with aging and menopause can range from wrinkles, to energy levels, to healthy sexual function.

Washington, D.C.—Food companies that aren’t certified organic and that have a form of the word “organic” in their name may be scrutinized more closely, following a rule clarification by the U.S. Department of Agriculture (USDA). The agency released a notice limiting the ways such companies can display the word “organic” on packages, and instructing organic certifiers to enforce the policy.

Philadelphia, PA—A new study published in Hepatology shows a heavy increase in liver injury from dietary and herbal supplements, going from 7% to 20% over a 10-year period.

Washington, D.C.—The Natural Products Association (NPA) will honor several industry members at its annual business meeting, to be held during Natural Products Expo East on September 17 at 9:30 a.m. at the Baltimore Convention Center in Room 310. Two members of the WholeFoods family are on this year’s list of winners.

Steve Lankford discusses women's health with Dr. Marita Schauch.