We spoke to Shannon Hoffmann of WholeFoods Magazine's Retailer of the Year for 2014, GreenAcres Market, just after she accepted the award at the Natural Product Association's business meeting at Expo East.

Doug Crabtree and Anna-Jones Crabtree of Vilicus Farms in Montana received the Organic Trade Association's Organic Farmer of the Year award. We sat down with them to discuss this recognition.