Retailers and their staff need to be prepared to reassure shoppers that USA Today and Dr. Cohen have it wrong.

What is dietary fiber?
Dietary fiber can generally be described as that portion of food that is not digested in the human small intestine. It passes into the large intestine where it is partially or fully fermented.

Steve Lankford discusses the role of l-theanine in human nutrition and explores the science of Suntheanine.

Middlebury, VT—The certified organic factory of bath, beauty, and cleaning product makers Vermont Soap was heavily damaged by a fire in early June, but the company is now making big steps towards rebuilding.

Dr. Bronner’s Magic Soaps has released a short documentary video about Serendipalm, a sister company that ethically and sustainably produces fair trade and organic palm oil in Ghana. Farmers and workers who produce the palm oil receive fair prices and wages, and its production does not displace primates or other animals from their natural habitats. 

Queensland, Australia—Most consumers know that probiotics support digestive health, and now there are even reasons to consume these beneficial bacteria. New research published in the American Heart Association's journal, Hypertension, suggests that incorporating probiotics regularly into your diet may help improve blood pressure.

Purported false advertisement has fueled for three states to sue the makers of 5-Hour Energy. Oregon, Washington and Vermont each filed a lawsuit, claiming that 5-Hour Energy advertisements are "deceptive and misleading."

Rome, Italy—A new study has suggested that bergamot polyphenolic fraction (BPF) may be able to reduce small dense LDL cholesterol particles, particularly in people suffering from non-alcoholic fatty liver disease (NAFLD) and metabolic syndrome.

Some call it scrappy. Others call it realistic. I call it being resourceful. As a boutique agency with a carefully curated client list, we’ve always been resourceful; we have to be.