The Federal Trade Commission (FTC) has been mighty busy lately. WholeFoods reports in this issue about their legal square-offs against companies like POM Wonderful over contentious marketing claims. The agency is also finding time to set its sights on all the “greenwashers” out there in marketing land. “Greenwashing” is a term some use to describe marketing efforts that exploit the eco-friendly trend, even when the product being marketed may not be so eco-friendly.

GMO salmon

Washington, D.C.—Last month WholeFoods reported that the U.S. Food and Drug Administration (FDA) was giving signs it would approve the introduction of a genetically modified salmon product. Eleven senators from mostly coastal states have since tried to halt the approval process, urging FDA to consider the matter more closely before making a decision.

Chicago, IL—At the 2010 Shopper Marketing Expo, held here, a marketing seminar discussed areas of interest and change in consumer behavior toward their food and beverage purchases.

Why is everyone on FaceBook and why would a business be on FaceBook?

Tunies

Coral Springs, FL—The successful Tunie’s Super Save Nutrition Center, based here, is under new ownership. The business, built by Al Forman over the past 17 years, is now owned by Taylor Hamilton. Friends Hamilton and Forman worked out the deal earlier this year.

Social media doesn't have to cost money or take tons of time.

South Plainfield, NJ—Industry companies and retailers looking for information about natural products companies now have another resource. The WholeFoods e-Directory is now available at http://directory.wholefoodsmagazineonline.com.

strawberry

Watsonville, CA—A recent study published in PLoS One shows that organic strawberries have more antioxidants and vitamin C than their non-organic counterparts.

coffee

At the fifth annual coffee-tasting event hosted in New York, NY by the Organic Coffee Collaboration, a market study was released showing that organic coffee sales have taken off in recent years—big time, and in spite of the trend for coffee in general.