Cincinnati, OH—Kroger Co., the largest supermarket chain in the United States, plans to buy online retailer Vitacost.com Inc. for $280 million, giving the grocery giant a new inlet into the healthy-living channel. This merger comes on the heels of its purchase of the Harris Teeter supermarket chain for $2.5 billion this past January.

The paleo diet is incredibly popular these days, but can be a challenge to follow. No refined sugars, no refined oils, no cheese and no grains/legumes!

It is well understood that children require consistent consumption of vitamins, minerals, EFAs, and other nutrients to ensure healthy development.