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Expo East 2021: 14 Trends to Watch

After two years, industry members finally gathered in person for Natural Products Expo East 2021. This expo consisted of dreamers and doers; people who...

Nutiva Rebrand Inspired by the “Vibrant Energy of the Sun”

Richmond, CA—Nutiva has launched its new brand identity, looking to more strongly connect its customers with the brand’s purpose to revolutionize the way the...

ECRM Top Beauty Trends of the Year (Part 2)

This year ECRM hosted their skin care, bath, cosmetics, and natural beauty program online. We explored new trends with the brands that are revolutionizing...

Superfood Bar Goes Vegan

Salem, WA—In an effort to put out more inclusive products, Liv Foods, Inc. has announced that their brand LivBar is going vegan, as part...

Hummus Dressing Line

O’dang Foods has introduced a Non-GMO and gluten-free Plant-Based Hummus Dressing line. The vegan and vegetarian product line comes in lemon caesar, balsamic feta,...

10 Top Healthy Aging Priorities

Even before the pandemic, this was a category on the rise. As Lindsey Toth, Associate Director of Marketing at Lonza Capsules & Health Ingredients,...

August 2021 Hot Products

SPECIAL ADVERTISING SECTION Hot, new products that industry companies don’t want you to miss. Supplements Collagen Refreshers and MCT Oil Powder Bluebonnet Nutrition’s new Collagen Refreshers and MCT...

Lemon-Based Antioxidant

Euromed announced the launch of Wellemon, a new lemon-based botanical ingredient in its line of Mediterranean fruit and vegetable extracts. The ingredient provides antioxidants...

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The Natural View, Live at SSW: A Look at CRN’s 2021 Consumer Survey

Maggie Jaqua of WholeFoods Magazine talks with Brian Wommack, Senior Vice President of Communications at the Council for Responsible...

The Natural View, Live at SSW: 5 Trends to Watch

Get the scoop on 5 top trends from the SupplySide West show floor. Todd Pauli of 24 Stories Marketing...

The Natural View: The Story Behind Ayurvedic Herbs With a Focus on BacoMind

"How do you help your brain to optimally function, within the given reality you are dealing with?" Anurag Agarwal, CEO...