What's Selling: January/February 2024
What’s Selling is a monthly review of the best-selling products determined from unit sales at natural products stores across the U.S.
SOUTHWEST
Green's Nutrition, Stockton, CA (3,500 SF)
SUPPLEMENTS: Shilajit (all brands)
Berberine (all brands)
Amino Acids (all brands)
FOOD: Celtic Sea Salt
Gluten Free Snacks (all brands)
Seaweed Snacks (all brands)
HABA: Castor Oil (all brands)
Essential Oils (all brands)
BEVERAGES: Alkaline Water (all brands)
Kombucha (all brands)
Stevia Sodas (all brands)
UP & COMING: Body Health Perfect Aminos
Terry Naturally Red Sage Plus
MIDWEST
Wealth of Health, Idaho Falls, ID (6,000 SF)
SUPPLEMENTS: Terry Naturally Curamed Acute
Solaray Magnesium Glycinate
Zhou Berberine
FOOD: Pamelas Mixes (full line)
Katz Gluten Free (full line)
Bob’s Red Mill (full line)
HABA: Derma E (full line)
Mineral Fusion (full line)
Andalou Natural (full line)
BEVERAGES: Zevia (full line)
Kevita (full line)
Califia (full line)
UP & COMING: Terry Naturally Berberine High Absorb
Solaray Liposomal Multis (full line)
Nature’s Way Umcka
SOUTHEAST
Columbia Health Foods, Columbia, TN (6,000 SF)
SUPPLEMENTS: Ancient Nutrition Collagen
Vital Flora Probiotics
Bluebonnet Nutrition Magnesium Glycinate
FOOD: Boulder Canyon Sea Salt Chips
Alternative Baking Lemon Cookie
Local Honey
HABA: Heritage Store Castor Oil
Heritage Store Wool Flannel
MG12 Magnesium Bath
BEVERAGES: Rishi Tea Sparkling Botanicals
Recess Mood Evamor Water
UP & COMING: Natural Factors Ashwagandha
Host Defense Lion’s Mane
Mary Ruth Liquid Multivitamin
NORTHEAST
Penn Herb Co, Philadelphia, PA (8,000 SF)
SUPPLEMENTS: Olbas Cough Syrup
Olbas Inhalers
Mushroom Products (all brands)
FOOD: Apple Cider Vinegar (all brands)
Prepared Vegan Entrees and Desserts (all brands)
Honey (all brands)
HABA: Olbas Oil & Salve Alpine Provisions
Texas Best Deodorant
BEVERAGES: Alkaline Water (all brands)
Olbas Tea Energy Drinks (all brands)
UP & COMING: Celtic Sea Salt
WEST
Marlene's Market & Deli, Federal Way and Tacoma, WA (15,000 SF & 22,000 SF)
SUPPLEMENTS: Dr. Axe Multi Collagen Protein
Garden of Life RAW Probiotics Vaginal Care 50 Billion
Host Defense Lion’s Mane
FOOD: Sasquatch Mesa Egg Co Pasture-Raised Non-GMO Eggs
Boulder Canyon Avocado Oil & Sea Salt Chip Kettle
Niman Ranch Applewood Smoked Bacon
HABA: Sky Organics Organic Castor Oil
Mad Hippie Vitamin C Serum
Naturulz UGLI Butter CBD (day)
BEVERAGES: Olipop Classic Root Beer Soda
Remedy Organics Matcha Fuel
Alexandre Family Farm Organic 6% Cream Top Whole Milk
UP & COMING: Draper Valley Farms Ranger Seasoned Chicken
Remedy Organics Berry Immunity
Hempsi Broad Spectrum THC-Free CBD Extract
TRENDING SPOTLIGHT: Castor Oil
Castor oil is trending across the country, with all brands selling in the Southwest, Sky Organics Organic Castor Oil in the West, and Heritage Store Castor Oil in the Southeast. In its 2024 Trends Forecast, Fresh Thyme Market also identified castor oil as a mover in the beauty market. As WholeFoods Magazine has reported, the overall global beauty oils market was valued at $5.74 billion in 2023 and is forecast to reach $10.28 billion by the end of 2033, according to Fact.MR. According to the experts at Heritage Store: "Castor oil is a beauty essential for hydrated skin, replenishing moisture and shine to dry hair, and building bolder brows and lashes. It also has a long history of supporting general wellness dating as far back as the Ancient Egyptian era."
