WholeFoods Magazine
www.wholefoodsmagazine.com/articles/16917-top-5-for-may-natural-products-expo-west-kratom-olive-oil-vitafoods
Top 5 word and green tropical leaves background
Getty Images

Top 5 for May: Natural Products Expo West, Kratom, Olive Oil, Vitafoods!

It's been a busy month! If you missed the latest news, this quick read will get you up to speed.

May 31, 2024

In case you missed it, these 5 news reports from May 2024 are generating buzz.


1) 8 Trends + Major Takeaways from Natural Products Expo West 2024

This year's Natural Products Expo West drew more than 65,000 industry professionals to California's Anaheim Convention Center and surrounding hotels for several action-packed days of education, networking, and inspiration. More than 3,300 companies worldwide exhibited at the event, including 840 new-to-show brands alongside nearly 700 international brands. Brands spanned 30 categories, with products ranging from natural & specialty food and beverage, supplements, personal care, organic, lifestyle and more. What trends did we spot? Check them out here!


2) A Spoonful of Olive Oil Reduces Dementia-related Deaths by 28%…

...plus other recent studies on reversing cognitive decline

Jacob Teitelbaum, M.D., outlines new findings on olive oil as a viable agent for preventing death linked to dementia, and shares additional research-proven methods for slowing cognitive decline in this health and nutrition blog.


3) Ingenuity & Excellence for a Health-Conscious World: Highlights from Expo West 2024

Trendspotter Nancy Trent shares her take on Natural Products Expo West. "Once a gathering of 'hippie brands' promoting health and sustainability, the Natural Products Expo has undergone a remarkable evolution mirroring the transformation of natural foods in American culture." Get the scoop on Trent's top takes from the show.


4) Highlights from Vitafoods 2024

More than 19,000 attendees from over 162 countries gathered in Geneva to explore the latest innovations and insights. What trends emerged, and how are branded ingredients suppliers helping brands meet consumer demands? Take a look!


5) Study Explores Interaction of Kratom and Cannabidiol

Researchers at the University of Florida, Gainesville, conducted a study on rats to help determine if there are changes in pharmacokinetic properties when commercially available kratom and cannabidiol (CBDproducts are administered concomitantly. Get highlights from this study and more emerging science.