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Annalea Krebs

Annalea Krebs is a purpose-driven entrepreneur on a mission to help consumers make the switch to better-for-you products. At the age of 25, Annalea started ethicalDeal, the daily deal marketplace that introduced consumers to greener choices at cities nationwide. A serial entrepreneur, Annalea then started Social Nature, a better-for-you product discovery & consumer insights platform that inspires consumers to #trynatural and share their feedback with CPG brands on what types of products they want to see in the marketplace. Annalea has been regularly tapped into as an expert contributor to publications such as Adweek and Media Post. She has been a guest speaker at New Hope Media & CHFA industry conferences, and was selected by Entrepreneur Magazine as one of the top “25 Inspiring Entrepreneurs Under 40 Who Are Creating the Next Big Thing”, as well as by Conscious Company Magazine as one of “19 Social Entrepreneurs to Watch.” When Annalea is not in the office she can be found in a local yoga studio or hiking in the beautiful mountains of British Columbia, Canada.
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5 Tips for Leaders in the Natural Products Industry

Five years ago, I started Social Nature to help people make the switch to better products on their next shopping trip. Many people think...