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Charlotte Crawford, Content Marketing Specialist (B2B) at Sampler

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Charlotte is a people-centered digital storyteller. As Sampler’s B2B Content Marketing Specialist she develops organizational storytelling and thought leadership content that positions Sampler as the leader they are in the product sampling space. She recently completed her Masters in Professional Communications at X University (2020) where her thesis discussed and analyzed Big Tech’s communications around racial bias in both the development and application of their facial recognition technology within law enforcement. She is also a freelance writer who has published with BetaKit, the DMZ, and X University’s Journalism Innovation Lab.

Maximizing Your Marketing Budget with Digital Product Sampling

Traditional product sampling methods (think Costco sample stands) have long lacked the actionable consumer data insights that drive successful brand marketing campaigns. COVID-19 has...